Jess Glynne Finally Meets the Voice Behind Viral Jet2 Holiday Ad on Capital Breakfast

It wasn’t a concert, not a Grammy stage — but a Monday morning radio show in London that brought together two unlikely icons of 2025’s most unexpected cultural moment. British singer Jess Glynne finally met Zoe, the anonymous voice behind Jet2holidays Limited’s viral "Nothing Beats a Jet2 Holiday" tagline, during a surprise reunion on Capital Breakfast on November 19, 2025. The encounter, live from the station’s studios, felt less like an interview and more like a fan meeting between two strangers who had unknowingly become musical soulmates — one through a soaring pop anthem, the other through a 12-second radio jingle.

The Song, The Slogan, and the Algorithm

It started with a TikTok trend no one saw coming. Summer 2025 saw users across the UK — and beyond — syncing clips of beach sunsets, family road trips, and airport departures to Jess Glynne’s 2015 hit "Hold My Hand." But here’s the twist: they weren’t just using the song. They layered it with the crisp, cheerful voice of Zoe, delivering Jet2’s advertising line: "Nothing beats a Jet2 Holiday. And right now you can save £50 per person — that’s £200 off for a family of four. We’ve got millions of free child places available with 22 kg of baggage included."

The mashup spread like wildfire. By August, the hashtag #Jet2HoldMyHand had over 2.1 billion views. Fans didn’t just laugh — they cried. They reposted it during breakups, job losses, and after long workweeks. It became a cultural shorthand for simple joy. "I didn’t even know it was happening," Glynne told the Capital Breakfast host. "I’d be singing on stage, and the crowd would just… stop. Wait. And then they’d yell it back at me. Not the lyrics to my song. The ad. It’s mad."

Who Is Zoe?

Zoe — whose full name remains unconfirmed by public sources — has been a freelance voiceover artist for over a decade. She’s recorded everything from pharmacy ads to train station announcements. But it was her work for Jet2holidays Limited, the UK-based package holiday company headquartered in Leeds, that became immortalized. The ad first aired in early 2024, as part of a standard campaign promoting summer bookings. No one expected it to outlive its 12-week run.

"I recorded it in a tiny booth in Manchester," Zoe told the host, her voice trembling slightly. "I didn’t think twice. It was just another job. I didn’t even know Jess Glynne’s song was being used. I heard about the TikTok thing from my sister. She sent me a video of a kid dancing in a supermarket with it. I cried."

The connection between Glynne and Zoe was never intentional. No marketing team orchestrated it. No algorithm planned it. It was pure, chaotic internet alchemy — a pop song about emotional resilience meeting a travel ad about affordable family escapes. And somehow, it worked.

The Impact: More Than Just a Viral Hit

The numbers tell a story. Jet2holidays Limited reported a 147% surge in bookings for summer 2025 compared to the previous year. Their "free child places" promotion — originally a modest perk — became the most-searched holiday deal in UK history. According to The Independent, the viral trend contributed to record revenue for the company, though exact figures remain undisclosed. Meanwhile, "Hold My Hand," originally released in May 2015, surged past 185 million YouTube views — up from 178 million just six months prior.

At Glynne’s concerts, fans now chant the ad line in unison before she even sings the chorus. "It’s like they’re saying, ‘We know you wrote this song about love and loss — but right now, we need to get to Tenerife with our kids and a free suitcase."

What Happens Now?

Neither Glynne nor Zoe has any formal partnership with Jet2holidays Limited. But the company has quietly added a new line to their website: "Thanks to Jess and Zoe — you made this holiday season unforgettable." There’s talk of a charity single — perhaps a re-recording of "Hold My Hand" with Zoe’s voice woven into the bridge — with proceeds going to family travel charities.

"I just hope people keep finding joy in it," Glynne said, smiling. "It’s not about the money. It’s about that moment when you realize, hey — you’re not alone in wanting to just get away."

Zoe, meanwhile, has started receiving fan mail from parents. "One woman wrote: ‘My daughter has autism. She doesn’t speak much, but she screams ‘Nothing Beats a Jet2 Holiday’ every time she hears it. Thank you for giving her a voice.’"

That’s the real win.

Behind the Scenes: How the Ad Was Made

Jet2holidays Limited, founded in 2003 and now operating under Jet2 PLC, has long used upbeat, relatable messaging. The "Nothing Beats a Jet2 Holiday" tagline was first recorded in 2018 by a different voiceover artist. But when Zoe re-recorded it in 2023 — for a refreshed campaign — she gave it a slightly warmer tone. "I was tired," she admitted. "I just wanted to sound like someone who’d been there. Like a mum who’s done the packing, the tantrums, the lost socks. I didn’t want to sound like a robot."

That humanity — raw, unpolished, real — is what made it stick. And when it collided with Glynne’s anthem of emotional endurance, it became something bigger than advertising.